It’s a bad experience for customers but that doesn’t mean you shouldn’t touch it, it means you should transform it because it’s got huge opportunity. And it’s the same thing that’s happening with used car sales. And amazingly, it’s ground travel, it’s mobility, it’s rideshare, it’s a sexy, really cool space. It’s like a meme, like a reviled space.” And my take on it was this: It’s not a reviled space because it is something to run away from that means it’s a huge opportunity to transform and improve. That’s some of the worst reputation and whatnot.” And then the same thing happened when we were looking at doing used cars “Hey, that’s like used car salesman. And when I was getting into that, people said to me, “Whoa! You want to become a taxi operator? That is a reviled space. It’s funny, Shift is the second company that I co-founded the first one was called Taxi Magic. And that’s a perennial problem and an issue that we wanted to tackle at Shift, given that there’s just a tremendous amount of distrust for the auto buying and selling experience.Įd Bernardon: Well, if there’s ever a need for business, then it’s to elevate the experience so that you’re not dealing with a character that’s pretty much at the bottom of that list. I think those two would be vying for least trusted in the country. I think most people, based on the surveys, would put “used car salesman” probably below the cat, right up there with Congressman. Toby Russell: Yeah, it’s a funny question.
So, my question to you is, where would a used car salesman come in on this list, do you think? Now, at the very bottom of the list is, third from the bottom is dog, then second from the bottom is criminal, and at the very bottom, unfortunately, is cat. So, at the top of this list is a stroller, then there are children, and it works its way through doctors, athletes, all that. And what they do is they pair up different types of characters, and then people can say, “Oh, well, if a pregnant woman was against an old person, which character would you spare?” And this has been going on for a while. So, it’s supposed to help with the programming of autonomous cars, they have this thing called the Moral Machine Experiment. So, MIT is taking this to the next level. So, it’s sort of a thought experiment ethics thing. But the problem is, when he sends it off in the other track, it might injure just a single person. However, the operator can take it off that track and send it onto another track. What is it?Įd Bernardon: So, the trolley problem is: This trolley is heading down these tracks, and it’s about to have an accident where it potentially could severely injure four or five people.
Have you ever heard of the trolley problem? Ed Bernardon: So, Toby, have you ever heard of this thought experiment in ethics, it’s called the trolley problem.
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